Funding and Cost Concerns for Trade-Impacted Manufacturers
Many manufacturers hesitate to hire experts because of cost. How does MATAAC’s funding model remove that barrier? When a firm is negatively impacted by foreign trade, are losing market share, and finding themselves losing sales and profits, they usually move into a position of cutting costs rather than looking to hire outside help. The benefits […]
Why Manufacturers Need Outside Experts to Recover Faster
Why is it often hard for manufacturers to realize they need outside help until it’s too late? Let’s look at it this way. Let’s say that you are a manufacturer that has experienced a loss in sales. Doesn’t have to be a major loss. Even a 5% loss in sales can lead to concerns. Perhaps, […]
Real-World Success for Trade-Impacted Manufacturers
Can you share a story of a manufacturer who used digital marketing to win new business or recover from declining sales? One story I would like to highlight is a custom lined cabinetry manufacturer that came to MATAAC when they were showing operating losses of almost $250 million. They implemented several digital marketing projects that […]
Understanding the Landscape for Trade-Impacted Manufacturers
Why is digital marketing more important than ever for U.S. manufacturers facing global competition? Whether we would like to admit it or not, we have become a global market place. The good old days of advertising in the phonebook, your customers were also your neighbors, and a postcard advertisement increased your sales are gone. Now, […]
Top 5 Signs You Need a Manufacturing Turnaround Strategy
Business Recovery for manufacturers is simply identifying the issues a company is facing that is negatively impacting their business, creating a strategic plan and implementing projects to expand markets, strengthen operations, improve sales, increase profitability, and regain global competitiveness. What would you say to a manufacturer who thinks they’re “just in a slump” and doesn’t […]
Helping Trade-Impacted Manufacturers
What is MATAAC? What solutions do you provide to your customers? MATAAC is a program funded by the Economic Development Administration to help trade-impacted manufacturers compete globally. With our business strategies we write and submit to Washington on behalf of the firm to help them become more globally competitive. We prepare the adjustment proposals with […]